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AI Review & Approval WorkflowCreative Agency · UK
17 DAYS

40% Reduction in Creative Review Cycles

40%Fewer review cycles
100%Approval visibility

A post-production agency in the UK was managing creative feedback through a tangle of email threads, Dropbox folders, and verbal sign-offs. Briefs were vague, revisions were undocumented, and no one could tell you the approval status of any given asset at any given time.

We replaced the entire review-and-approval process with a structured AI-assisted portal. Stakeholders submit feedback through guided forms. The AI surfaces conflicting requests, flags incomplete briefs, and routes sign-offs to the right person automatically.

Review cycles dropped 40%. Every approval is now timestamped and traceable. The team stopped spending time managing the process and started spending time on the work.

Automated pipeline

01
INPUT

Brief Submission

Guided form

02
AI

AI Analysis

Conflict detection

03
PROCESS

Stakeholder Review

Structured feedback

04
AI

Auto-Routing

Right approver

05
OUTPUT

Sign-off

Timestamped & logged

Before vs after

Before
After

Feedback scattered across email threads

All feedback in one structured portal

Vague briefs with no enforcement

AI flags incomplete or conflicting briefs

Verbal approvals — no audit trail

Every sign-off timestamped and traceable

4–6 revision cycles per project

40% fewer cycles on average

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